I was tasked with the challenge to design a brand that makes a positive contribution to the long term future of this planet.

Introducing newbie! A gardening subscription made for young adults. newbie provides seasonal seed subscription boxes that will guide young adults on how to build their new gardens and grow their own fresh and organic food.

newbies mission is to introduce a hobby that not only helps the environment by motivating young adults to grow their own organic produce but to also encourage them to take a break from the world and reconnect with nature.

Each season the colour palette changes. These changes would happen to the whole brand, making it visually clear the season has changed. The colours have been carefully selected and inspired by flowers that can be found growing each season.

This is the spring season, aka picnic season!