Little Island
Little Island, an oasis for New Yorkers, is an elevated public park located over the Hudson River. I was inspired by the overall feel, vibe and structural design of this magnificent park and turned it into a working display typeface. The curves on each character have been drawn and positioned at slightly different heights to represent the 'tulip pot' modules that form the surface structure of the park. No two pots are the same making each character completely unique.
As part of this project I also rebranded Little Island using my font design. I designed a new logo, colour palette and visual identity applying this to several touchpoints, such as banners, sunbeds and merchandise for the park.